Author name: Guilherme Davi

Success in Google Ads is not just about investing large amounts of money, but rather about using smart strategies that […]

Smart Bidding is a revolutionary tool in Google Ads that uses machine learning to maximize the results of your campaigns.

When it comes to digital advertising campaigns, one of the main questions that arises is: “Should I advertise to the

A common question regarding Google Ads is: does paying more always guarantee a top position? This belief, besides limiting those

The bid adjustment feature is one of the most effective tools for optimizing campaigns and maximizing return on investment (ROI).

The Google Ads Quality Score is a crucial metric for determining the relevance and effectiveness of your ads. This score

Having an ad disapproved on Google Ads can be a frustrating experience for marketers, entrepreneurs, and campaign managers. However, it’s

Evaluating the effectiveness of a Google Ads campaign is essential to ensure return on investment (ROI) and the success of

Have you ever wondered if the ads you created on Google Ads are actually showing to your target audience? This

The Google Ads auction is the central mechanism that determines how ads are displayed and in what order they appear