If you have a business — whether online, physical, or hybrid — attracting customers is a constant necessity. It doesn’t matter if you sell products, offer services, or manage a local business, success depends on attracting the right people to close sales. This is where Google Ads comes in.
What is Google Ads?
Google Ads is Google’s advertising platform that allows you to promote your business, product, or service directly to interested individuals. Imagine the following situation: you’ve started a business or began offering a new service. How will people know about it? Do you think they will just guess?
That’s not how it works.
Before Google Ads, businesses used flyers, radio ads, or TV commercials — expensive formats that weren’t always effective. Today, the digital world has revolutionized everything. Now, you can buy traffic, meaning you can pay to attract qualified visitors to your website, physical store, or service page.
What is “buying traffic”?
Buying traffic means attracting visitors to your business — online or physical. This can be done in a targeted and smart way using Google Ads. Don’t think this tool is exclusive to digital businesses. Quite the opposite!
You don’t even need a website to use Google Ads. All you need is something to offer, and you can use the platform to reach the right audience.
Why use Google Ads for your business?
- Immediate visibility: Your business appears to those who are searching exactly for what you offer.
- Qualified customers: Your ads are displayed to interested people, increasing your chances of conversion.
- Measurable results: You can track who saw, clicked, and took action based on your ad.
- Flexible investment: You set your budget and can adjust based on results.
Why start using for your business now?
While you’re reading this article, something important is happening: people are searching for something on the internet. It could be an electrician, a web designer, a marketing professional, or an agency.
They might also be comparing prices before buying a product or hiring a service.
And here’s the point: these people might be searching for exactly what you offer.
The problem Google Ads solves
If you have a business — whether online or physical — attracting the right people is crucial. After all, you need customers who know and are interested in your product or service. But if no one knows your business exists, how will they buy from or hire you?
This is where Google Ads solves the problem: traffic generation.
People are searching, and many of them are looking for something you offer. It could be a product, a service, or even a visit to your company.
Google Ads connects the “I want to buy” or “I need to hire someone” with the “I have something to offer.”
What makes Google Ads so powerful?
Simply having an excellent product or service doesn’t mean people will discover it. You need to reach the right audience, and Google Ads is the tool that allows you to do this.
But don’t be mistaken: Google Ads isn’t just about appearing in search results. It goes far beyond that. The platform allows you to advertise on:
- Google partner sites.
- Mobile apps.
- YouTube itself, where millions of people spend hours every day.
Your customers are in some of these places — and you can reach them wherever they are.
The next step with Google Ads
Now that you understand the potential of Google Ads, it’s normal to have questions:
- How do I create an account?
- How do I set up ads?
- How much does it cost to advertise on Google Ads?
Don’t worry! Throughout this content, you’ll find all these answers in a practical and detailed way.
Technical and Marketing Aspects in Google Ads
Google Ads is a platform developed to allow individuals and businesses to advertise directly on Google’s search engine. To simplify: when you search on Google and sponsored results from companies offering something appear, it’s because they used Google Ads to reach potential customers.
If you have a product, service, or physical business and want to attract people to buy from you, there are two paths:
- Wait organically — a natural process that can take quite a while.
- Generate quick results — pay to reach people directly interested in what you offer.
With Google Ads, you can accelerate the process by putting your offer in front of the right customer at the right time.
How does Google Ads work?
You might be thinking, “So, all I need to do is advertise on Google and I’ll reach people who want to buy from me?” Yes, exactly. However, to do this correctly and achieve consistent results, there are two essential pillars:
Technical Pillar
Here are all the technical details needed to start advertising on Google Ads:
- How to create a Google Ads account;
- How to set up billing and payment methods;
- Understanding how the platform works;
- How much you’ll pay and how the cost is calculated.
Marketing Pillar
- Create persuasive and targeted ads;
- Define your target audience;
- Identify strategic keywords to attract the right customers;
- Develop impactful messages that connect the customer to your product or service.
Google Ads combines both technical and marketing strategy. Mastering these two pillars will make the difference between wasting money on ads or truly attracting customers ready to buy.
Technical Pillar: What You Need to Start Advertising on Google Ads
If you’ve already decided that you want to advertise on Google Ads to make your product, service, or business visible to the right people, what’s the first step? Here’s everything you need to know to start your journey.
Create a Google Ads Account
The first step to advertising on Google Ads is simple: you need an advertising account. Without it, you cannot set up campaigns or display your ads.
If you’re wondering “How do I do this?”, don’t worry. On my YouTube channel (search for Adriano Gianini), you’ll find complete videos that explain step by step how to create your Google Ads account. Just follow the instructions, and you’ll be ready to move forward.
Set Up Your Business Details and Billing
After creating your account, the next step is to configure two essential elements:
- Your business or personal details: If you’re working as a freelancer (electrician, service provider, etc.), you can use your CPF. If you have a formal company, use your CNPJ.
- Billing: Here, you’ll define the financial details required for paying for your ads.
These steps are crucial for Google Ads to recognize you or your business as an advertiser.
If you run into any doubts during this process, don’t worry. I also have videos on my YouTube channel that explain how to set up your details and billing clearly.
How Does Payment Work on Google Ads?
Unlike other traditional forms of advertising, such as flyers, radio, or TV, Google Ads has a great advantage:
You only pay when someone clicks on your ad.
If your ads are shown a thousand times and no one clicks, you don’t pay a thing. This is what makes Google Ads a powerful and accessible tool for businesses of all sizes.
With these first steps — creating your account, setting up your details, and understanding the payment system — you’ll be technically ready to start advertising and attracting qualified customers to your business.
How to Set Up Billing on Google Ads
To get your ads running, Google needs to know how to charge you. Billing on Google Ads can be done in two ways, and each one serves a specific need:
Bank Slip: If you’re just starting and worried about overspending, the bank slip is the ideal option. Here’s how it works: You pay a specific amount, defined by you.
When the credit runs out, the ads stop automatically. No risk of overspending.
Credit Card: If you prefer flexibility and don’t want your ads to stop, you can set up automatic payments based on usage. If you’re wondering “How do I do this step by step?”, on my YouTube channel (search for Adriano Gianini), there are videos explaining in detail how to set up both payment options.
Get to Know and Follow Google Ads Policies
Before you start advertising, it’s essential to understand Google Ads’ policies. But what are these policies? Simple: they are rules you need to follow to ensure your ads get approved.
Why do they exist? Because Google wants to protect its users and ensure that only legitimate products and services, offered by trustworthy companies, are displayed. This helps avoid:
- Unlicensed or illegal products;
- Scam ads;
- Violations of laws or regulations.
Many people get discouraged and think, “Adriano, there are too many rules, I don’t have time to read everything!”
I understand, and that’s why I’ve made it easier for you:
I created a video covering the 6 most common policies that can block your account.
By watching this video, you can avoid the most frequent mistakes made by beginners and proceed with peace of mind.
Ready to Advertise!
By this point, you will have:
- Created your Google Ads account;
- Set up billing in the way that suits you;
- Understood the essential policies and key mistakes to avoid.
Now that you are familiar with the initial steps to start advertising on Google Ads, it’s time to take the next step and put your strategy into action.
By creating an account, setting up billing, and understanding the platform’s policies, you’ll be ready to avoid the most common mistakes and ensure your ads are approved. Remember, the key to success on Google Ads lies in a combination of good targeting, well-crafted ads, and constant adjustment based on results.
With the knowledge you’ve gained, you can start creating effective campaigns and attracting qualified customers to your business. Google Ads offers a great opportunity to expand your visibility and reach the right audience at the right time, generating sales and growth for your company.
If you follow best practices and continue learning, the results can be very positive, providing a strong competitive advantage in the market.